Built by 3 marketers · 60 years combined experience

Fix the stage that's costing you.

Twelve Claude Skills you install in a minute, one for every stage of your funnel. Upload them once and Claude just knows how to fix your ads, pages, lead quality, outreach, follow-up and tracking. Every email and script written in full, and you can see what they produce before you spend a penny.

Get Lead Focus — $29.99 See real sample runs

One payment. No subscription. Instant access. 14-day refund, no reason needed.

v1.1Free updates for every buyer · see the changelog
FlagshipGmail

Pipeline Sweep

Finds quiet deals, drafts the follow-ups.

Included12 industries

1,200 prompts

Stage 05Gmail

Cold Outreach Writer

13 emails, drafted into your inbox.

Access in under a minute A real person replies within 24 hours One email a week, maximum No upsells behind the checkout
1,200
lead gen prompts
100 for your industry, 10 for each stage of your funnel. Not one-size-fits-all.
12
installable skills
One for each stage that leaks, plus Pipeline Sweep and Numbers Don't Match.
13
industry and region packs
11 industries with their own rules and numbers, plus US and UAE.
6
tools
From a one-click tracking check to a ready-built GTM container.

All in Lead Focus for $29.99. Add the Sales Pack and it's 20 skills and 1,500 prompts for $39.99.

Big numbers, narrow focus

1,200 prompts. The 10 you need are already picked out.

Most prompt packs give you a pile and wish you luck. Ours are written one industry and one funnel stage at a time, with that sector's rules built in. Pick yours and see.

1,200prompts in the library
100written for your industry
10for the exact stage that's leaking
Written for

    Generic AI prompt packsleadstoolpack
    Written forAnyone, so mostly no one in particularYour industry and your funnel stage. 100 prompts per industry, 10 per stage
    Your rulesRarely mentionedBuilt in wherever they matter: UK by default, US and UAE packs included
    What you installA document of prompts to copyClaude Skills that run a full method, plus a searchable prompt library
    DepthA line or two per prompt2,000 to 3,800 words of method per skill, with worked examples
    ToolsUsually none6 tools, including a tracking inspector and a GTM container builder
    UpdatesSold once, rarely touched againVersioned releases, every change marked in your library, free
    After you payOften an upsell page or a course pitchNothing pushed at checkout. Free updates, a real person within 24 hours
    See it work

    Don't take our word for it. Watch it run.

    Most prompt packs ask you to trust a list of job titles. Here's the kind of answer three of ours produce, so you know exactly what you're buying.

    What you type inNo MCP needed

    "We're a two-surgery dental clinic. Meta ads for Invisalign, running about two months. Plenty of leads but the front desk says hardly anyone books. What's going wrong?"

    Spend last 30 days: £3,000
    Leads (instant form): 140
    Consultations booked: 9
    Form fields: name, phone
    Audience: Advantage+, 25 mile radius
    Offer: "Free smile consultation"
    What Claude gives backExcerpt

    The leak is at qualification, not traffic

    Your cost per lead (£21.43) is healthy for Invisalign. Your cost per booked consultation (£333) isn't. Only 6.4% of leads book, so the ads are working and the leads aren't. Stage 04 problem

    Three causes, in order of impact

    1. Zero-friction form. Name and phone with autofill means people submit without reading. Switch to a higher-intent form and add one question: "When are you hoping to start?"
    2. "Free" attracts price shoppers. Lead with the outcome and show the monthly finance figure in the ad, so people who can't afford treatment filter themselves out.
    3. Speed to call. Ask the front desk how long it takes to ring a new lead. If it's more than an hour, that alone can halve bookings. Add an instant SMS confirmation.

    What to measure next week

    Lead-to-booking rate, by form version. Target: above 15% before you touch budget.

    Hand-off → run the Lead Qualifier to build the scoring questions.

    What you type inGmail connected

    "I run a small paid media agency. I want to email ecommerce brands spending on Meta whose tracking looks broken. First touch, then a follow-up. Draft them into Gmail for this one."

    Prospect: Hannah, founder, homeware brand
    Trigger spotted: Meta pixel firing twice on checkout
    Your proof: fixed the same issue for 30+ stores
    Series chosen: Trigger Event
    What Claude gives backExcerpt
    ● Saved to Gmail Drafts · not sent

    Follow-up scheduled in the plan

    Day 4, same thread: send the screenshot anyway with one line on what it's costing. Day 10: break-up email. Both written and saved as drafts.

    What you type inDrive connected

    "Three platforms, three different numbers for last month's sales. My client is asking which one is right and I don't know what to tell them."

    Shopify orders: 268
    GA4 purchases: 212
    Meta reported purchases: 341
    Setup: Pixel + Conversions API, cookie banner live
    What Claude gives backExcerpt

    Shopify is your source of truth. Here's why the others differ.

    PlatformCountvs Shopify
    Shopify268—
    GA4212−21%
    Meta341+27%

    GA4 is low because…

    Visitors who decline cookies, plus ad blockers. A 15–25% gap is typical with a consent banner. Check Consent Mode v2 is in Advanced mode so GA4 can model the missing conversions.

    Meta is high because…

    • Pixel and Conversions API both send Purchase. If they don't share an event_id, Meta can count one sale twice.
    • Meta's default window includes 1-day view, so it claims sales from people who only saw an ad.

    What to tell the client

    "Shopify is the real number. GA4 under-reports by design, Meta over-reports by design. We're fixing deduplication this week so Meta's figure tightens up."

    ● Full report saved to Drive

    Sample runs use an illustrative business and are shortened for the page. Your results depend on your own data, offer and market.

    What's in the box

    Everything written. Nothing outlined.

    Every email, every script, every skill is complete. Ready to use or ready to adapt. No "fill in your own copy here."

    10
    Claude Skills

    Funnel skills

    One per stage, installed in Claude in a minute. Each diagnoses the problem, produces the fix and hands off to the next. Gmail drafts your emails. Drive saves your docs.

    2
    Flagship skills

    Pipeline Sweep + Numbers Don't Match

    One finds the deals going cold in your inbox. The other explains why Shopify, GA4 and your ad platforms never agree.

    13
    Emails

    Cold email series

    Three complete outreach sequences: Problem-First, Trigger Event and Referral. Every email written, timed and ready to personalise.

    16
    Scripts

    Sales follow-ups

    Post-discovery, post-proposal, post-demo, negotiation, stalled deals, won deals. Every scenario with the timing and the words.

    5
    Scripts

    Sales email scripts

    First touch, follow-up, break-up, re-engagement and referral ask. Each with Gmail draft rules built in.

    1
    Generator

    Ad copy generator

    Paste your offer, get hooks across six angles (pain, gain, curiosity, proof, contrast, identity) plus full ad copy for Meta and Google.

    4
    Landing page tools

    Landing page toolkit

    Headline generator, CRO audit checklist, objection mapper and social proof formatter. Turns a page from "it's live" to "it converts."

    11
    Industry packs

    From dental to SaaS

    Install the pack for your sector and every skill uses its language, benchmarks and advertising rules.

    Only in this pack

    Two skills that do the work for you.

    Most prompt packs give you advice. These two read your real numbers and your real inbox, then hand you the finished job.

    NEW
    Flagship · Gmail

    Pipeline Sweep

    Deals rarely die from a no. They die from silence. Pipeline Sweep reads your sent mail, finds the conversations that have gone quiet, and drafts the right follow-up in each thread.

    • Ranks every quiet deal by stage, value and urgency
    • Picks the right script: post-proposal, post-demo, ghosted
    • Saves each one as a Gmail draft. You press send.
    • Skips anything personal. Never sends, deletes or archives.
    NEW
    Flagship · No setup

    Numbers Don't Match

    Shopify says 268, GA4 says 212, Meta says 341. Paste your figures and it tells you which number is real, why the others differ, and how to fix it.

    • Reconciliation table against your backend
    • Ranked causes: windows, consent, dedup, double tags
    • Exactly where to check in GA4, Events Manager and Tag Assistant
    • A plain-English paragraph you can send the client
    Industry packs

    Speaks your industry, not just marketing.

    Install the pack for your sector alongside the skills and every one of them uses its language, its conversion benchmarks and the advertising rules you can't afford to break. All 11 are included, and new packs are free for existing buyers.

    Included

    Dental Clinics

    Treatment funnels, finance wording, front desk scripts, and the GDC and ASA rules.

    Included

    Ecommerce & DTC

    AOV, MER and contribution margin, Shopping feeds and flows, plus the new pricing and fake review rules.

    Included

    Events & Festivals

    On-sale phases, sell-through pacing, honest scarcity, and the all-in ticket pricing rules.

    Included

    Solar & Heat Pumps

    Survey-to-install funnels, realistic savings claims, MCS, grants and finance wording.

    Included

    Roofing

    Repairs to re-roofs, quote follow-up, Local Services Ads, and doorstep cooling-off rules.

    Included

    Haulage & Logistics

    Win contracts and hire drivers: tenders, FORS proof, and the job ad rules on Meta.

    Included

    Home Services & Trades

    Plumbers, electricians, builders and more: missed calls, quote follow-up, registrations and pricing rules.

    Included

    Professional Services

    Accountants, MSPs, consultants and recruiters: trigger events, proposals and professional body rules.

    Included

    SaaS & Software

    Trials, demos, activation and churn, with the comparative advertising and subscription rules.

    Included

    Marketing Agencies

    Win and keep retainers: niche positioning, audits that qualify, proposals and B2B email rules.

    Included

    Law Firms

    Conveyancing to family law: enquiry response, fee transparency and the SRA rules.

    Your sector next?

    Tell us your industry

    We add packs every release. Ask for yours and we'll prioritise it.
    Built in

    United Kingdom

    PECR, UK GDPR, the ASA rules, DMCC pricing and the sector regulators, in every skill as standard.

    Region pack · included

    United States

    CAN-SPAM, TCPA consent for calls and texts, FTC rules on reviews and pricing, state privacy laws, US spelling.

    Region pack · included

    UAE and Dubai

    Data protection and free zone rules, telemarketing hours and permits, WhatsApp-first follow-up, AED pricing with VAT.

    Included: the prompt library

    1,200 prompts. Written by people who run the ads.

    Not a list of one-liners. Every prompt is built for one job in one industry, with brackets for your details and the UK advertising and email rules for that sector written in.

    1,200prompts
    12industries
    10funnel stages
    • Search, filter by stage and industry, star favourites, copy in one click
    • Download the lot as a spreadsheet and one file per industry
    • Each one pairs with a skill, so it runs even sharper when installed
    The funnel

    Ten skills. One per stage. They hand off to each other.

    Start with whichever stage is leaking worst. Not sure which? The Funnel Diagnostician will tell you.

    01

    Traffic Diagnostician

    Ads run but leads are wrong. Diagnoses targeting, waste and offer-audience match.

    No MCP
    02

    Ad Copy Generator

    Hooks across six angles, full ad copy for Meta and Google, headline sets for RSAs.

    Drive
    03

    Landing Page Fixer

    The click arrives but nothing converts. Audits and rewrites the page copy.

    No MCP
    04

    Lead Qualifier

    Leads come in but sales says they're rubbish. Builds the scoring model and questions.

    Drive
    05

    Cold Outreach Writer

    Writes the email, designs the sequence, drafts it into your Gmail.

    Gmail
    06

    Nurture Sequence Builder

    Long-cycle flows for leads who said "not now." Every email written and timed.

    Gmail
    07

    Deal Closer

    Discovery prep, objection handling, proposals and follow-up.

    Gmail + Drive
    08

    Re-Engagement Specialist

    Wakes up cold pipeline, but only when there's a genuine reason to.

    Gmail
    09

    Funnel Diagnostician

    Impression to closed revenue. Finds the leak, quantifies it, names the fix.

    Drive
    10

    Tracking & Attribution

    Makes the numbers trustworthy. GA4, GTM, server-side, cross-platform reconciliation.

    Drive
    Our promises

    The boring stuff, done properly.

    Prompt packs have a reputation: access that never arrives, inboxes that never stop, and a cheap product that's really a doorway to a $2,000 programme. Here's what we promise instead. In writing.

    < 1 min

    Access, straight away

    Your licence key lands in your inbox the moment you pay. Enter it in your library and every skill is there. No waiting, no "we'll set you up in 48 hours."

    If it doesn't arrive, reply to your receipt and we'll sort it the same day.
    24 hrs

    A real person replies

    Every support email is read and answered by one of the three of us who built this. Not a bot, not a ticket queue. Within 24 hours, usually much faster.

    You'll get an actual answer, not a link to a course.
    1 a week

    Emails, maximum

    Buying from us doesn't sign you up for a daily flood. One useful email a week at most, with an unsubscribe link that works first time.

    Your receipt and licence key don't count towards that.
    0 upsells

    Nothing behind the checkout

    No one-time-offer pages, no "wait, before you go", no surprise subscription. You pay once and you've got everything in the pack you chose.

    Future updates to this pack are included at no extra charge.
    14 days

    Refund with one email

    Not for you? Email us from the address you bought with within 14 days and you'll get every penny back. No reason needed, no hoops, no "prove you tried it."

    Refunds go back to your original payment method.
    Gmail + Google Drive

    Connected skills don't just advise. They do the work.

    Two connections, Gmail and Google Drive. Both free to set up in Claude's settings. Nothing else required.

    Without connections

    It writes the email

    The Cold Outreach Writer writes your first-touch email in the chat. You copy it, open Gmail, paste it, set the To field and send.

    With Gmail connected

    It drafts it into your inbox

    The same skill writes the email and saves it as a draft in your Gmail with the To field set. You open Drafts, check it and press send. That's the whole difference.

    Every skill works fully without either connection. Outbound email is always drafted, never sent. You keep the final check.

    How it works

    Running in ten minutes.

    Download from your library

    Sign in with your email and licence key. Click any skill to read it, then download it as a zip.

    Upload it to Claude

    Settings, Skills, Upload. About a minute per skill. Using Claude Code or Cowork? There's a one-file plugin too.

    Just ask

    "Find the leak in my funnel." Claude picks the right skill, asks what it needs, and drafts or saves when Gmail or Drive is connected.

    Tools included

    Six tools. Built by people who fix tracking for a living.

    Check any site's tracking in one click, build a GTM container in two minutes, find the leak in your funnel, and check a cold email before it lands in spam.

    Free · bookmarklet

    Tracking Inspector

    One click on any website: GA4, Google Ads, Meta, Consent Mode and cookie banner checked, with the fix for each.
    Included with Lead Focus

    GTM Container Generator

    Pick your conversions, download a ready-to-import GTM container with GA4, Ads, Meta and Consent Mode wired.
    Free tool

    Funnel Leak Calculator

    Your stages against typical ranges for your industry, and the £ value of fixing each one. Pipeline and quota too.
    Free tool

    Cold Email Checker

    UK, US and UAE email rules, spam words, length and leftover placeholders, checked before you hit send.
    Free tool

    LTV Calculator

    What a customer is really worth, your LTV to CAC ratio, payback, and the most you can pay to win one.
    Free tool

    ROAS Calculator

    Your break-even ROAS, the ROAS you need for your profit target, and whether today's spend makes money.
    3 live reports included with every pack

    Audience Atlas. Find where your buyers live, then reach them.

    Describe what you sell and who buys it. Atlas ranks every area by fit, people, competition and growth, then hands you the postcodes, local keywords and a campaign brief your Claude skills can run with.

    • Fit score for every area: audience, room against competitors, interest and growth
    • Down to the neighbourhood in England and Wales, with income, age, housing and postcodes
    • Worldwide: towns and cities in any country ranked by catchment and growth
    • Local keywords and CPCs, exported ready for Google Ads Editor
    • Population heatmap and catchment rings around any venue
    • E-commerce laws and stats for every country you sell to
    See Audience AtlasTry it free

    Basic reports are free for anyone. Pack owners open Atlas from their library with 3 live reports added. More reports are one-off packs, never a subscription. Everything Atlas shows is a suggestion; the decisions are yours.

    Audience Atlas box: find where your buyers live, then reach them
    Who built this

    Three marketers. Sixty years. Not a prompt seller among us.

    Most AI prompt packs are written by people who sell AI prompt packs. These are written by people who run ads, fix funnels and explain conversion discrepancies to clients, and have done for two decades each.

    20+
    Years

    Paid media & tracking

    Google Ads, Meta Ads, GA4, GTM, server-side tagging, conversion APIs. The attribution skill exists because we've explained why the numbers don't match hundreds of times.

    20+
    Years

    Lead gen & sales

    Cold outreach, sequences, qualification, pipeline and closing. The scripts are the emails we actually send.

    20+
    Years

    Ecommerce & CRO

    Landing pages, funnels, conversion rate optimisation and ROAS diagnostics. The Funnel Diagnostician knows where funnels leak because we've fixed hundreds.

    New · The Sales Pack · $19

    Lead Focus fills the pipeline. The Sales Pack closes it.

    Eight skills and 300 prompts for reps, account managers and sales leaders. Prep the call, run discovery, handle the objection, write the proposal, review the pipeline, coach the team. Works on its own or alongside Lead Focus.

    01

    Sales Call Prep

    Account research and a one-page call plan.

    02

    Discovery Call Coach

    Find the pain, the cost and who decides.

    03

    Demo & Pitch Builder

    Start with the outcome, not the features.

    04

    Objection Handler

    Word-for-word answers for calls and email.

    05

    Proposal & Negotiation

    Proposals that get read, terms that hold.

    06

    Pipeline Review

    Your CRM export, scored and actioned.

    07

    Account Growth

    Onboarding, QBRs, expansion, referrals.

    08

    Sales Coach

    Call coaching, 1:1s, ramp plans, forecasts.

    See the Sales PackGet both for $39.99
    Pricing

    Pay once. Keep it forever.

    One payment · no subscription
    $29.99
    • 10 funnel skills, installable in Claude, Gmail + Drive aware
    • Pipeline Sweep and Numbers Don't Match flagship skills
    • 11 industry packs, from dental to SaaS, new packs free as they ship
    • 1,200-prompt library, searchable by industry and funnel stage
    • Region packs for the US and UAE, so the rules match where you sell
    • 3 cold email series, 13 emails, every word written
    • 16 sales follow-up scripts and 5 sales email scripts
    • Ad copy generator and 4 landing page tools
    • GTM Container Generator plus the free Tracking Inspector, Funnel Leak and Cold Email tools
    • Claude Code / Cowork plugin with every skill in one file
    • 3 Audience Atlas live reports: where your buyers live, competition and local keywords
    • Quick-start guide and versioned updates, included
    Get Lead Focus — $29.99

    What you won't get

    A "special one-time offer" page after you pay.

    A hidden monthly charge.

    Five emails a day pushing a $2,000 course.

    A login that doesn't work and no one to ask.

    Runs inside your own Claude account (Pro, Max, Team or Enterprise), which you need separately.

    For sales teams

    Sales Pack

    $19

    8 sales skills, 300 sales prompts and the region packs. Works with or without Lead Focus.

    Get the Sales Pack — $19
    Best value · save $9.99

    Lead Focus + Sales Pack

    $39.99$48.99

    Everything: 20 skills, 11 industry packs, 1,500 prompts, both region packs and every update.

    Get both — $39.99
    Questions

    Questions.

    What's a Claude Skill?

    A small file that teaches Claude how to do a specific job. You upload it once in Claude's settings and Claude uses it automatically whenever your request matches. No copying and pasting prompts each time.

    Do I need a paid Claude account?

    Yes. Skills need a paid Claude plan (Pro, Max, Team or Enterprise) with code execution switched on. Lead Focus doesn't include Claude access and isn't affiliated with Anthropic.

    Are the sample runs real?

    They show the format and depth each skill works to, shortened to fit the page. The business details are illustrative so we're not publishing anyone's real numbers. Your own results will depend on your data, offer and market.

    What actually arrives when I buy?

    Your licence key, by email, within a minute. Sign in to your library and you'll see a box for every skill and pack. Click one to read it, download it as a zip, or copy it into a Claude Project if you prefer. There's also a one-click "everything" download and a plugin for Claude Code and Cowork.

    What's in the prompt library?

    1,200 ready-to-paste prompts: 100 for each of the 11 industries plus 100 for any business, 10 for every funnel stage. Each one has [brackets] for your details and the UK advertising and email rules for its sector written in. Search, filter, star and copy them in your library, or download the lot as a spreadsheet. They work in plain Claude, and run sharper with the matching skill installed.

    What's the difference between Lead Focus and the Sales Pack?

    Lead Focus fixes the marketing funnel: ads, landing pages, lead quality, outreach, follow-up and tracking. The Sales Pack is for the people who take it from there: call prep, discovery, objections, proposals, pipeline reviews and coaching. Buy either on its own, or both for $39.99. Bought one already? Buy the other with the same email and it appears in your library.

    I sell in the US or Dubai. Does it still work?

    Yes. Every skill is built on UK rules by default, and the US and UAE region packs (both included) swap in the local email, calling, advertising and data rules, spelling and currency. Install the one for where your customers are.

    Can I share my licence with my team?

    A licence is for one person on up to 3 devices. Signing in on a 4th signs out the oldest. Need it for a team? Email us for a team licence: it's cheaper per head than buying several.

    Do I have to connect Gmail and Drive?

    No. Every skill works fully without them. Gmail means emails draft into your inbox instead of appearing in the chat. Drive means proposals and reports save to your folders.

    Will it send emails on my behalf?

    No. Every skill creates drafts, never sends. You review and press send yourself. That rule is built into every skill that touches Gmail.

    Can I use this for client work?

    Yes. Use the output in work you deliver for clients. What you can't do is resell the skill files themselves.

    How do I get in touch?

    Use the contact form below, or the Help button inside your library once you've bought. One of the three of us replies within 24 hours. Every time.

    What's the refund policy?

    14 days, no reason needed. Email from the address you bought with and you'll be refunded in full.

    Contact

    Ask us anything.

    Not sure it fits your business? Want to know if it works for your industry? Ask. A real person replies within 24 hours.

    Before you buy

    Questions about what's inside, whether it suits your industry, or how Skills work in Claude.

    Already a customer?

    Use the Help button in your library. We'll see your purchase straight away and can sort access or downloads faster.

    Partnerships

    Agencies wanting a team licence, or creators who'd like to work with us.

    We only use your email to reply. No mailing list unless you ask.

    Fix the stage that's costing you.

    Twelve skills, eleven industry packs, 1,200 prompts, every email and script written in full. $29.99, one payment, nothing pushed at checkout, and a real person on the other end.

    Get Lead Focus — $29.99