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Will your cold email land, and is it legal to send?

Paste a cold or marketing email. You get a score out of 100 and specific fixes for UK PECR and GDPR, US CAN-SPAM, UAE and EU rules, deliverability and writing quality.

Where is the recipient?
Which email is this?
0 words
Sender details optional, as they appear in your signature or footer
Private. Every check runs in your browser. Nothing you paste is sent anywhere. Your last draft is saved on this device only, so it is still here if you refresh.
Cold email score
? / 100
Waiting for an email
Fails
0
Warnings
0
Passes
0

Paste an email, or load an example, to see your score.

See the prompt

How it is checked

Law and rules

UK: PECR lets you cold email people at limited companies and LLPs with an opt-out; sole traders, partnerships and consumers need consent unless the soft opt-in applies. UK GDPR Article 14 means telling people where you got their details. US: CAN-SPAM is opt-out based but needs an honest subject, a postal address and a working unsubscribe. UAE and EU rules are consent-led with local variation.

Deliverability

Filters weigh sender reputation and engagement most. But stacked trigger phrases, shouty capitals, exclamation marks, lots of links, link shorteners and attachments in a first email still hurt, and they read as salesy to the human too.

Score

Each check passes, warns or fails, weighted by how much it matters. Legal checks weigh most, and any legal fail caps the score at 59, because a well written email you cannot lawfully send is not ready.

This is guidance, not legal advice, and is accurate to our knowledge as of 2026. Rules marked check current change often or vary by country. The ICO, FTC, UAE Data Office, DIFC and ADGM Commissioners, and national EU regulators publish the current position.

Want Claude to fix it for you?

The Cold Outreach Writer skill rewrites cold emails and follow-ups that are short, specific and compliant for the UK, US, UAE and EU, and builds the whole sequence around one clear ask.

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